← Brand Identity & Strategy

Atlas Atelier

A rebrand for an architecture practice that draws as carefully as it builds.

Client
Atlas Atelier
Year
2026
Discipline
Brand Identity & Strategy
Atlas Atelier
Atlas had outgrown a logo drawn in the first year of the studio. The new system is a grid, a weight of type and a way of presenting drawings so the work does the talking.

Stationery, project covers, a site that is mostly white space, and a sign for the door on the Corniche. We kept the name, tightened the letterspacing, and built a set of construction marks used as wayfinding on drawings and on site.